Your Star Rating Isn’t Losing You Calls. Your Response to That One Bad Review Is.
Most local business owners obsess over their star rating. But customers scroll straight to the bad reviews — and your response is what decides if they call.
How One Bad Review Can Undermine Your Business
A potential customer almost didn’t call a roofing contractor because of a lingering 2-star review from three years ago. Despite the contractor boasting 60 five-star reviews, that one negative comment loomed large in the customer’s mind. It’s a stark reminder of how fragile consumer trust can be in local service businesses. Why does this happen? […]