The 3 Agency Switches That Wasted Time and Money
A contractor in the home services industry switched agencies three times in two years, convinced that each agency was underperforming, only to realize later the problem lay with him. He was frustrated when none of the agencies could clearly articulate their strategies or results. As a busy contractor, he wanted more jobs booked and phones […]
That ‘Guaranteed First Page’ Contract Your SEO Agency Offered You Is a Red Flag, Not a Selling Point
Google explicitly states no one can guarantee first page rankings. If an agency promises them anyway, here’s what that tells you about how they operate.
Why Your Agency Should Ask About Customer Value First
An agency’s first question to a new client shouldn’t be about budget. It should be about value. Specifically, what is a new customer worth to your business? If they go straight to discussing retainer fees, they’re focused on their bottom line, not yours. Understanding the lifetime value of a customer is crucial. For example, if […]